114.1 million Indians tuned in to watch this year’s Republic Day celebrations on national news and Doordarshan channels. The Live broadcast gave DD network a 3.6x rise in amount of time spent in a day (January). The network’s unique reach rose from a daily average of 101 million viewers to 183 million on Republic Day.
Zapr Media Labs breaks down the day’s viewership and maps out viewers across different states in India.
Urban audiences across India claimed larger viewership – 64%. Rural audiences saw 37% share.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.