The first El Clasico face off this La Liga season was more than the usual Live Football affair in India. Two former La Liga stars – Luis Garcia and Frederic Kanoute accompanied Indian TV viewers at open air telecasts in New Delhi and Mumbai.
Aired live on Sony ESPN and Sony Six, the match garnered an overall viewership of 5.9 Mn viewers in India – much higher than the opening day viewership received by other international Live Football telecasts like UEFA Euro and Premier Futsal League.
Let’s look at the hourly and geographic reach of the match:
The city of Kolkata, popularly known as the hub of Indian Football, witnessed the highest viewership. Mumbai which hosted former La Liga star Frederic Kanoute at the open air telecast also featured in the Top 5 cities.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.