Attracting 13.5 million TV viewers during the weekend in the first week of June, Zee Kannada’s popular kids reality TV show ‘Drama Juniors’ has claimed the highest TV viewership among Kannada entertainment shows aired on weekend prime-time.

genreshare-kannada-june4&5-13062016.png

Owing to the summer break and a growing popularity of kids reality TV shows watched by all age groups within a household, the show has experienced a consistent and rising TV viewership since its premiere on 30th April.

Tracing the competitive journey of kids being trained in the art of acting by old-timers, the show is aired on weekends from 9:00 PM to 10:30 PM. The show experienced the highest TV viewership on 5th June with 6.9 million viewers.

weeklyreach-dramajuniors-13-06-2016.png

‘Drama Juniors’ enjoys a massive viewership in Karnataka which claims a home state’s share of 96% of the total TV viewership for the first week of June.

statereach-dramajuniors-13062016.png

“Kids’ reality shows are one of our most successful formats,” says Ashish Golwalkar of Zee TV. The TV viewership numbers certainly agree.


Found our insights interesting? visit us on www.zapr.in

Or write to us directly on bhavna@zapr.in

Subscribe to our newsletter for continued updates on interesting TV viewership insights and ZAPR’s effective brand engagement campaigns: http://eepurl.com/b4dntj

ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR audience platform, millions of TV viewers can now be connected and engaged with interactive mobile content and ads.

ZAPR’s privacy and data collection & management policies are certified by “TRUSTe” – a leading global Data Privacy Management (DPM) and privacy compliance entity. Other companies certified by TRUSTe: Apple, Microsoft, ComScore, InMobi and more. Visit: https://www.truste.com/

Categories: TV Analytics

Leave a Reply

Your email address will not be published. Required fields are marked *

Show Buttons
Hide Buttons