Marking the end of another season of one of the most watched sporting leagues in the world, the final playoffs between the Royal Challengers Bangalore and Sunrisers Hyderabad saw a staggering TV audience of 195 million viewers.

Witnessing Gayle strike his big sixes, the match experienced the highest TV viewership from 10:00 PM to 10:30 PM.

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The league kick-started with impressive viewership trends and witnessed a consistent TV viewership throughout the month of April and May.

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The playoffs on May 29th saw many big brands advertise on TV, including brands like Coca-Cola, Amazon and Vodafone. Oppo tops the chart with 15 ad spots, followed closely by Vimal with 14 ad spots.

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The state of Maharashtra had the highest share of 15.5% of the total TV viewership for the final match of IPL 2016. Karnataka and Andhra Pradesh also featured in the top 5 states, demonstrating support for their respective teams in the match.

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With the closing of India’s favourite annual sports telecast, the summer has officially come to an end for IPL fans. 

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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads. 

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Categories: TV Analytics

1 Comment

Pro Kabaddi League | Revealing India’s loyal sports audience – Indian Television Viewership · July 6, 2016 at 12:51 pm

[…] There is a massive intersection in the TV viewership of Indian sporting leagues: 87.2% of viewers who watched the Pro Kabaddi League also watched VIVO IPL this year (read our article on IPL 2016 viewership). […]

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