India’s winning streak in the Test series continued into the new year as the team sealed its first ODI victory in the England Tour of India.

Check out the match’s viewership trends, highlights and geographic reach.


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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.


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