<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

Hum Hain Na: Charm of Banaras and a love story to break stereotypes!

Hum-Hain-Na-Serial-Wiki-Story-Cast11-500x340After watching Ranjhanaa, we are all a little smitten by the city of Benaras, or at least I am. Sony brings you a show based in, what people call, ‘The oldest city in India’. It was previously named ‘Banaras Ka Bunty’. Now as you can tell, there is a charming boy in town. He is not shy to carry his mother when she has trouble walking. He buys groceries for the house and is also very handsome in a raw way. Women all around town see him as ‘husband material’.

So what’s the twist in this tale? He falls for the daughter of a protective father. Despite his goodwill, he puts in all efforts to impress the Bengali professor. He learns the Bengali language and culture. That’s nothing new I guess! But, how does a responsible and caring son like him agrees to move in with the family of the girl? In a world where onus of moving out is always on the bride, how do the roles reverse? How does a man manage the art of balancing two families that women till date are struggling with. For these rather interesting turn of events watch ‘Hum Hain Na’ on Sony starting tonight.

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Broadcasters, Ensure Your Viewership Doesn’t ‘Bounce’ During IPL

IPL is just around the corner, which means you’re probably already wondering how to leverage India’s bigg...
Zapr Media Labs Feb 17, 2022 1:11:52 PM

How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership

It is safe to say that the COVID pandemic has significantly impacted the way in which we consume content....
Sirisha Venkatesh Feb 10, 2022 1:57:09 PM

Redefine Digital Branding of Consumer Products With Zapr Smart Segments

The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. While th...
Sirisha Venkatesh Feb 3, 2022 2:43:23 PM