Christmas was not all coziness with the premiere of UK Box office hit ‘Everest’ on Indian Television. Inspired by a real Everest expedition tragedy in 1996, was the TV premiere as much of a success in India?


1.2 million unique viewers tuned in for the first telecast in the afternoon. Interestingly, the prime-time telecast in the night garnered slightly lower viewership – 1.1 million unique viewers.


The state of Maharashtra saw the largest viewership share for the movie premiere – 0.3 million unique viewers. South Indian states like Tamil Nadu, Andhra Pradesh and Karnataka followed with significant viewership.


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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.


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