‘Super Singer Junior’ is back with a bang! The Tamil reality show, now in Season 5, continues to be popular with viewers across South India.

Here’s a quick look at Zapr Media Lab’s analysis of the show’s viewership:


block_12.png

A 15 minute viewership breakdown of the first episode reveals that the show has kept audiences consistently hooked throughout the show’s duration.

block_13.png

The first two episodes of the season received the highest viewership – 7.1 million and 7.2 million viewers respectively.

block_14.png

Further corroborating the show’s ability to capture audience loyalty – almost double of the viewers who watched the first episode (47.2%) came back to watch the second episode on the very next day!

block_15.png

Tamil Nadu claimed the highest viewership followed by the rest of South India: Karnataka with 0.6 million viewers, Kerala with 0.2 million viewers, the Union Territory of Puducherry with 0.168 million viewers and Andhra Pradesh with – 0.167 million viewers.

block_16.png


Found these insights interesting? visit http://www.zapr.in

Reach out to us at hello@zapr.in to know more about TV to Mobile Audience targeting, Indian Television Analytics and cutting edge use-cases with Zapr technology.

ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.

truste-privacy.jpg

More insights on your mailbox.

Receive in-depth analytics & trends of TV viewership across India, case studies on how

brands leverage this data, every month.

[catlist id=8]


Leave a Reply

Your email address will not be published. Required fields are marked *

Show Buttons
Hide Buttons