The first game in the regular season of the National Football League kicked off with 7 lakh Indian viewers tuned in to watch the early morning live telecast from 6 AM to 9 AM on 9th September. The match saw the highest viewership right at the start, then dipped to a lower but consistent viewership for the rest of the morning.

Among metropolitan cities in India, the match received the highest viewership in Bangalore which claimed a 28.6% share of the total viewership among these cities.

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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.


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