We are pleased to share with you that Zapr Media Labs has been recognized with a Gold and a Silver trophy, at the 6th Annual Mob-Ex Awards 2018 in Singapore last week. Mob-Ex is a premier industry event for companies and organisations, in the field of mobile marketing, operating across Read more…
Following immense release hype characteristic of a Rajinikanth movie, the TV premieres of ‘Kabali’ in different regional languages have garnered massive viewership not only in South India but all over the country! (more…)
At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.
In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.
Discover how we helped our client execute a highly Geo-specific Targeting campaign and achieve CTR 2x higher than expected rates.(more…)
New Zealand’s Cricket tour of India coincided perfectly with the Diwali festivities: the Test matches followed by India’s glaring victory at the ODIs attracted a massive viewership of 200 million unique TV viewers in India. In a show of high viewership loyalty, 69% of viewers watched both the Test series and ODIs.(more…)
Salman Khan steals weekend Hindi entertainment viewership: ‘Sultan’ and ‘Bigg Boss 10’ boost channel performance
The weekend was all about (the other) King Khan: Salman’s latest box office hit ‘Sultan’ premiered on television (Sony Max), while Colors TV launched season 10 of India’s most popular reality TV show ‘Bigg Boss’ - hosted by Salman Khan for the sixth time. The shows had a massive impact on weekend Hindi entertainment viewership - giving popular TV shows like The Kapil Sharma Show a run for their money.(more…)
At Zapr Media Labs, we are constantly exploring advanced targeting parameters to engage with a vast spectrum of niche audiences.
We recently solved an interesting tactical challenge for our new client, a major global protein supplement brand. The brand’s strategy called for targeted communication to reach out to premium audiences with affinity for content across the brand’s target groups.(more…)
Launched in July 2015, Colors Infinity has seen an interesting one year with the launch of original shows like ‘The Stage’ and ‘Vogue BFFs’. Competing with other premium English channels such as Star World Premiere, AXN and FX, the channel has seen high loyalty from viewers: 84% of those who watched Colors Infinity in the months of April and May have continued watching the channel through September 2016.
With an average weekly viewership of 25.2 million viewers (Aug-Sept), has Colors Infinity successfully served differentiated English content to their audience? Let's take a look at these viewers.(more…)
The India vs New Zealand tour has taken off splendidly: 117.7 Mn Indian TV viewers tuned in to watch the Test Cricket series between 22nd September and 9th October. Here's a look at some of the viewership trends:(more…)