Raymond, a leader in fabric and fashion retail, on how Zapr’s targeting made TV viewers impulsively engage with their ready-to-wear collection on mobile.
Myntra, leader in Indian fashion e-commerce, on how Zapr data enabled them to profile users by their TV consumption, creating highly relevant app experience.
Tushar Vyas, Chief Strategy Officer at GroupM, talks about Big Data in marketing and Zapr's work with deterministic consumer analytics.
Subramanya Sharma, CMO at Cleartrip, talks about how cutting edge technology at Zapr Media Labs disrupts the media and advertising industry.
An excerpt from our conversation with Pepperfry's Head of Brand & Retention Marketing. The brand partnered with Zapr for a video campaign with unique television-based targeting parameters.