TV Analytics

Channel V’s content shift sees wider viewership within channel; youth and music genres shaken up?


Two months after Channel V’s repositioning from a youth GEC to a channel purely dedicated to music, the channel’s viewership has been consistent with pre-revamp figures. However, the shift has had an interesting impact on the viewers of the channel: 69% of the viewers who watched Channel V before the content change continued watching the channel after the shift. Has Channel V succeeded in serving new music content to a previously youth-entertainment oriented audience? Considering the rather thin line between music and youth-entertainment genres, does it significantly shift viewership scales?


By zaprmedialabs, ago
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