TV Analytics

In the Limelight: ‘Colors Infinity’ | In-depth channel analysis by Zapr Media Labs

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Launched in July 2015, Colors Infinity has seen an interesting one year with the launch of original shows like ‘The Stage’ and ‘Vogue BFFs’. Competing with other premium English channels such as Star World Premiere, AXN and FX, the channel has seen high loyalty from viewers: 84% of those who watched Colors Infinity in the months of April and May have continued watching the channel through September 2016.

With an average weekly viewership of 25.2 million viewers (Aug-Sept), has Colors Infinity successfully served differentiated English content to their audience? Let's take a look at these viewers.

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By zaprmedialabs, ago
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