Case Studies

Regional news provider engages with language target groups across India and Gulf countries

At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.

In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.

Discover how we helped our client execute a highly Geo-specific Targeting campaign and  achieve CTR 2x higher than expected rates.

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By zaprmedialabs, ago
Case Studies

Re-targeting promo viewers on Facebook: 78% engagement with target audience

TV show promos are an integral part of reaching out to target audiences while a show airs on television, and even way before it does. However, equally important is making sure that audiences do end up watching the show amidst an array of other shows in the same genre.

At Zapr Media Labs, our latest campaign was something completely new and unique: we helped a major TV broadcaster reach out to people who have watched their show promo on TV, and re-engage with them on Facebook. Moreover, to capture maximum share-of-mind, we also reached out to people who watch other TV shows in the same genre.   

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By zaprmedialabs, ago
TV Analytics

‘Vogue BFFs’ on Colors Infinity opens with Deepika Padukone

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Colors Infinity launched its second original series “Vogue BFFs” on 24th September 2016. Showcasing best friends in the Indian film and fashion industries, the show airs during the peak prime-time slot between 9 PM and 10 PM. Featuring Deepika Padukone and Anaita Shroff in conversation with popular show host Kamal Sidhu, the first episode in the series garnered 0.7 lakh viewers in India.

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By zaprmedialabs, ago
TV Analytics

Channel V’s content shift sees wider viewership within channel; youth and music genres shaken up?

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Two months after Channel V’s repositioning from a youth GEC to a channel purely dedicated to music, the channel’s viewership has been consistent with pre-revamp figures. However, the shift has had an interesting impact on the viewers of the channel: 69% of the viewers who watched Channel V before the content change continued watching the channel after the shift. Has Channel V succeeded in serving new music content to a previously youth-entertainment oriented audience? Considering the rather thin line between music and youth-entertainment genres, does it significantly shift viewership scales?

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By zaprmedialabs, ago
TV Analytics

Niche audiences deliver high CTR for ad campaign; analyzing viewers of ‘The Global Menu’ on Living Foodz

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50 lakh viewers watched the launch of a new gourmet cooking show hosted by renown Indian chef Ranveer Brar on Living Foodz, India’s first premium foodtainment channel. Out these viewers, a significant 55% had previously watched the latest season of MasterChef Australia. This trackable highly niche, gourmet foods driven audience announces possibilities of taking brand engagement to a whole new level of marketing precision.

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By zaprmedialabs, ago
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