Marketers have plenty to look forward to this new year – national elections are right around the corner; the much awaited Indian Premier League, followed immediately by the Cricket World Cup. Advertising on TV during these big events definitely means massive reach and higher visibility for brands. But does it Read more…
At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.
In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.
Discover how we helped our client execute a highly Geo-specific Targeting campaign and achieve CTR 2x higher than expected rates.(more…)
TV show promos are an integral part of reaching out to target audiences while a show airs on television, and even way before it does. However, equally important is making sure that audiences do end up watching the show amidst an array of other shows in the same genre.
At Zapr Media Labs, our latest campaign was something completely new and unique: we helped a major TV broadcaster reach out to people who have watched their show promo on TV, and re-engage with them on Facebook. Moreover, to capture maximum share-of-mind, we also reached out to people who watch other TV shows in the same genre.(more…)
Complemented by the massive growth in the market for superhero merchandise, superheroes are conquering Indian television with premiere telecasts that receive even up to 10 million viewers. The fight is on: which action superhero commands the largest fandom among Indian TV viewers?(more…)
Colors Infinity launched its second original series “Vogue BFFs” on 24th September 2016. Showcasing best friends in the Indian film and fashion industries, the show airs during the peak prime-time slot between 9 PM and 10 PM. Featuring Deepika Padukone and Anaita Shroff in conversation with popular show host Kamal Sidhu, the first episode in the series garnered 0.7 lakh viewers in India.(more…)
Two months after Channel V’s repositioning from a youth GEC to a channel purely dedicated to music, the channel’s viewership has been consistent with pre-revamp figures. However, the shift has had an interesting impact on the viewers of the channel: 69% of the viewers who watched Channel V before the content change continued watching the channel after the shift. Has Channel V succeeded in serving new music content to a previously youth-entertainment oriented audience? Considering the rather thin line between music and youth-entertainment genres, does it significantly shift viewership scales?(more…)
The first game in the regular season of the National Football League kicked off with 7 lakh Indian viewers tuned in to watch the early morning live telecast from 6 AM to 9 AM on 9th September. The match saw the highest viewership right at the start, then dipped to a lower but consistent viewership for the rest of the morning.(more…)
An excerpt from our conversation with Pepperfry's Head of Brand & Retention Marketing. The brand partnered with Zapr for a video campaign with unique television-based targeting parameters.