Following immense release hype characteristic of a Rajinikanth movie, the TV premieres of ‘Kabali’ in different regional languages have garnered massive viewership not only in South India but all over the country! (more…)
At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.
In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.
Discover how we helped our client execute a highly Geo-specific Targeting campaign and achieve CTR 2x higher than expected rates.(more…)
Check out everything you need to know about the event's Live TV viewership as Coldplay, A.R. Rahman, Demi Lovato, Jay Z and many other famous artists put the stage on fire.
Being the only Indian football franchise that made it to tournament finals, Bengaluru FC garnered significant viewership for both its semi-final and final matches in the Asian Football Cup 2016.
Interestingly, analysis at Zapr Media Labs reveals that Bengaluru FC matches were watched by avid Football viewers all over India - from Hero ISL to the UEFA Euro 2016, these individuals have been hooked to Live Football on Television.
Let’s find out who these viewers are.(more…)
Starcom Worldwide is a global media-tech company with the vision of combining data and technology to deliver valuable human experiences. Some of their top clients include Samsung, Western Union, Heineken and Honda.
Here is an excerpt from our conversation with Mallikarjun Das, Group CEO at Starcom India.(more…)
The premiere episode of Nat Geo’s much awaited TV series ‘Mars’ garnered 2.7 million viewers in India. Launched on 14th November 2016 at the 9:00 PM - 10:00 PM slot, the show caused a 400% boom in Nat Geo’s Primetime viewership compared to the previous week.(more…)
This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the Big B of Bollywood - Amitabh Bachchan, and Disney India's 'Mohenjo Daaro' starring Hrithik Roshan. The channel's weekend viewership moved up 8% compared to the previous month. Interestingly, both movies witnessed higher viewership in the afternoon telecasts compared to the Prime-time telecast. Here's a look at some the viewership trends:(more…)
After nine years of no play, the Kabaddi World Cup is back this year, and for the first time - broadcast LIVE on Indian Television. Witnessing the Indian Kabaddi Team’s third consecutive win in the World Cup, the tournament garnered a massive viewership of 74 million unique TV viewers in India.
56.5% of the Kabaddi World Cup viewers had previously watched the Pro Kabaddi League earlier this year. Having successfully roped in Kabaddi fans, did the Kabaddi World Cup also acquire what brand advertisers call a ‘Sport Audience’ segment in India?(more…)
New Zealand’s Cricket tour of India coincided perfectly with the Diwali festivities: the Test matches followed by India’s glaring victory at the ODIs attracted a massive viewership of 200 million unique TV viewers in India. In a show of high viewership loyalty, 69% of viewers watched both the Test series and ODIs.(more…)
In the age of digital everything, advertising on Television is expensive but the opportunity it provides is unparalleled - A brand image can be constructed quicker and on a much larger scale, solving problems such as awareness and top of mind recall effectively. How can these TV ads find their way to relevant audiences and ad viewers to drive Brand Frequency in the most effective manner?
When Brands advertise on television, they don’t just settle for “awareness”. They want maximum recall among target audiences. And how best to attain this? By continuous exposure to brand messages.
For our clients, Zapr provides the only platform that helps connect TV and mobile comprehensively for brand campaigns.
Zapr Media Labs we recently executed an advanced targeting campaign for a new product by a major Banking and Financial Services brand. We identified specific individuals who had watched the brand’s offline TV commercials over a period of time and engaged with them on their smartphones.(more…)