TV Analytics

26 Mn watch TV premiere of ‘Dishoom’: Action movies fight it out!

dishoomforblog.jpg26 million viewers tuned in to watch the action movie 'Dishoom' which aired on Star Gold from 1:00 PM to 3:30 PM. The premiere movie telecast was the highest watched show for the entire day across the Hindi movies genre. Interestingly, significant portions of this audience also watched other Hindi action movies broadcast on the same day. Do these audiences make up a segment of Hindi action movie enthusiasts?

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By zaprmedialabs, ago
TV Analytics

‘Vogue BFFs’ on Colors Infinity opens with Deepika Padukone

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Colors Infinity launched its second original series “Vogue BFFs” on 24th September 2016. Showcasing best friends in the Indian film and fashion industries, the show airs during the peak prime-time slot between 9 PM and 10 PM. Featuring Deepika Padukone and Anaita Shroff in conversation with popular show host Kamal Sidhu, the first episode in the series garnered 0.7 lakh viewers in India.

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By zaprmedialabs, ago
TV Analytics

Channel V’s content shift sees wider viewership within channel; youth and music genres shaken up?

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Two months after Channel V’s repositioning from a youth GEC to a channel purely dedicated to music, the channel’s viewership has been consistent with pre-revamp figures. However, the shift has had an interesting impact on the viewers of the channel: 69% of the viewers who watched Channel V before the content change continued watching the channel after the shift. Has Channel V succeeded in serving new music content to a previously youth-entertainment oriented audience? Considering the rather thin line between music and youth-entertainment genres, does it significantly shift viewership scales?

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By zaprmedialabs, ago
TV Analytics

Futsal – it’s not just about football

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The first multi-national futsal tournament in the world has set up camp in India, adding to an increasingly large audience of sports viewers. ‘The Premier Futsal League’ roped in 13 million TV viewers for the tournament which took place between 15th and 24th July. With big football names like Ronaldinho, Paul Scholes and Michel Salgado signed up as marquee players, the tournament reveals a segment of futsal viewers with interesting TV viewing habits.

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By zaprmedialabs, ago
TV Analytics

IIFA Awards: 71 Mn viewers | Massive viewership overlaps between prime-time Hindi GECs

Award shows are perhaps the epitome of Hindi Entertainment - the culmination of Bollywood and television. The ‘IIFA Awards 2016’ telecast alone attracted a massive audience of 71.2 million TV viewers. Besides the glamour and the general celeb craze, a closer look at the award show's general impact on Hindi entertainment viewership reveals that Bollywood award shows deserve special attention.

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By zaprmedialabs, ago
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