Zapr analyzes viewership of Filmfare Awards; the metrics reflect purchase power and consumption patterns of viewers.
New Year’s Eve was a Bollywood party right at home for 71.4 million Indian TV viewers who tuned in to watch the last Hindi movie award show of 2016. The 'Star Screen Awards' gave Star Plus a whopping 1.6x rise in Primetime weekend viewership compared to previous weeks in December. Zapr Media Labs tracks viewership for the show which gripped viewers up till the very last hour of the year.
Using cutting edge TV-to-Mobile mapping technology, we identified these viewers and profiled their award show consumption in 2016. Our insights reveal an audience segment who tuned into almost every major Hindi movie award show aired on Television.(more…)
Christmas was not all coziness with the premiere of UK Box office hit 'Everest' on Indian Television. Inspired by a real Everest expedition tragedy in 1996, was the TV premiere as much of a success in India?(more…)
The latest Disney adaptation of Mowgli's adventures in the jungle has finally reached Indian Television and the viewership looks great.
Both English and Hindi versions of the movie premiered on the same day - 27th Nov 2016. Here's how the telecasts performed.(more…)