TV Analytics

4 Analytical Reasons why Kapil Sharma is still the King of Hindi Entertainment

From being the only TV personality in The Forbes India Celebrity 100 list last year to now signing a 110 crore contract with Sony Entertainment, Kapil Sharma’s comedy stint has certainly outdone everybody on Indian Television.

We previously analysed the massive impact of his shift from Colors’ Comedy Nights with Kapil to Sony TV’s The Kapil Sharma Show. Zapr Media Labs now traces Kapil Sharma’s journey with the show that has unequivocally crowned him Kingpin of Hindi Television Entertainment.

Here are four reasons why we think he totally bagged that contract:

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By zaprmedialabs, ago
TV Analytics

The reason behind Jhalak Dikhhla Jaa’s 33.5 Mn viewership: Do promos really make people watch a show? 

Jhalak.jpg

The TV promo of ‘Jhalak Dikhhla Jaa season 9’ was released on June 21st and broadcast on several channels while popular shows aired. The promo features actress and model Jacqueline Fernandez - who recently got "married" to Hindi entertainment kingpin, Kapil Sharma, on his hit TV show -  as the brand ambassador and show judge. The show premier had 33.5 million viewers tuned in during the 8 PM telecast on 30th July. 17% of the people who watched this first episode had previously been exposed to the show promo on TV. Who were these viewers and what made this audience come back for the real deal?

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By zaprmedialabs, ago
TV Analytics

IIFA Awards: 71 Mn viewers | Massive viewership overlaps between prime-time Hindi GECs

Award shows are perhaps the epitome of Hindi Entertainment - the culmination of Bollywood and television. The ‘IIFA Awards 2016’ telecast alone attracted a massive audience of 71.2 million TV viewers. Besides the glamour and the general celeb craze, a closer look at the award show's general impact on Hindi entertainment viewership reveals that Bollywood award shows deserve special attention.

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By zaprmedialabs, ago
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