TV Analytics

India vs West Indies T20 sees 121 Mn viewers: cricket audiences are loyal to the game in any format

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The India vs West Indies T20 matches saw 121 million viewers tuned in to watch the live telecasts on 27th and 29th August - almost as massive as the IPL viewership this year. The preceding test matches in the same series garnered a big viewership of 70 million viewers, despite popular knowledge that test cricket has taken a back seat with the game’s gradual evolution to more fast-paced formats. Interestingly, a large portion of these viewers have also watched previous cricket tournaments. Do these viewers make up an audience loyal to cricket, regardless of the format in which the game is played?

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By zaprmedialabs, ago
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