What do Strategists see in the media-tech industry? How do we solve significant marketing and strategy problems that are a top-of-mind concern for most CMOs? How do we bridge digital with traditional media to revolutionize reach and engagement? Curious to know what the role of Strategy entails in the largely Read more…
WPP and group companies partner with Zapr to reach large TV audiences for product 'Zipline', a centralized platform for activating various data tools.
The DSP (Digital Signal Processing) team at Zapr talks about the intractable problems they face in building something that has never been done before - tracking consumption for all media through passive audio fingerprinting.
Tushar Vyas, Chief Strategy Officer at GroupM, talks about Big Data in marketing and Zapr's work with deterministic consumer analytics.
Over the past few years, as we embarked on a journey to build a world-class media tech company out of India, we’ve had the pleasure of working with and learning from all of you. Your constant feedback and support has helped Zapr evolve into India’s largest media consumption repository and Read more…
At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.
In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.
Discover how we helped our client execute a highly Geo-specific Targeting campaign and achieve CTR 2x higher than expected rates.(more…)
Starcom Worldwide is a global media-tech company with the vision of combining data and technology to deliver valuable human experiences. Some of their top clients include Samsung, Western Union, Heineken and Honda.
Here is an excerpt from our conversation with Mallikarjun Das, Group CEO at Starcom India.(more…)
The premiere episode of Nat Geo’s much awaited TV series ‘Mars’ garnered 2.7 million viewers in India. Launched on 14th November 2016 at the 9:00 PM - 10:00 PM slot, the show caused a 400% boom in Nat Geo’s Primetime viewership compared to the previous week.(more…)
In the age of digital everything, advertising on Television is expensive but the opportunity it provides is unparalleled - A brand image can be constructed quicker and on a much larger scale, solving problems such as awareness and top of mind recall effectively. How can these TV ads find their way to relevant audiences and ad viewers to drive Brand Frequency in the most effective manner?
When Brands advertise on television, they don’t just settle for “awareness”. They want maximum recall among target audiences. And how best to attain this? By continuous exposure to brand messages.
For our clients, Zapr provides the only platform that helps connect TV and mobile comprehensively for brand campaigns.
Zapr Media Labs we recently executed an advanced targeting campaign for a new product by a major Banking and Financial Services brand. We identified specific individuals who had watched the brand’s offline TV commercials over a period of time and engaged with them on their smartphones.(more…)
At Zapr Media Labs, we are constantly exploring advanced targeting parameters to engage with a vast spectrum of niche audiences.
We recently solved an interesting tactical challenge for our new client, a major global protein supplement brand. The brand’s strategy called for targeted communication to reach out to premium audiences with affinity for content across the brand’s target groups.(more…)