In The News

Zapr wins fifth international award at Effective Digital Marketing Awards UK

We’re excited to announce yet another international win for Zapr at the UK based ‘Effective Digital Marketing Awards’ for ‘Most Effective Entertainment Campaign’with Star India, and a special ‘Chairman’s Award’ recognizing Zapr as a cutting-edge platform that bridges the offline and the online worlds. Being the only company from India to bag titles at the EDMAs this Read more…

By zaprmedialabs, ago
Case Studies

Regional news provider engages with language target groups across India and Gulf countries

At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.

In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.

Discover how we helped our client execute a highly Geo-specific Targeting campaign and  achieve CTR 2x higher than expected rates.

(more…)

By zaprmedialabs, ago
Case Studies

Driving Brand Frequency on Smartphone | How a Major BFSI brand maximized its engagement rates

In the age of digital everything, advertising on Television is expensive but the opportunity it provides is unparalleled - A brand image can be constructed quicker and on a much larger scale, solving problems such as awareness and top of mind recall effectively. How can these TV ads find their way to relevant audiences and ad viewers to drive Brand Frequency in the most effective manner?

When Brands advertise on television, they don’t just settle for “awareness”. They want maximum recall among target audiences. And how best to attain this? By continuous exposure to brand messages.

For our clients, Zapr provides the only platform that helps connect TV and mobile comprehensively for brand campaigns.

Zapr Media Labs we recently executed an advanced targeting campaign for a new product by a major Banking and Financial Services brand. We identified specific individuals who had watched the brand’s offline TV commercials over a period of time and engaged with them on their smartphones.

(more…)

By zaprmedialabs, ago
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