Zapr Media Labs helped a leading English movie channel capture higher genre share by targeting viewers of competitor channels.
At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.
In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.
Discover how we helped our client execute a highly Geo-specific Targeting campaign and achieve CTR 2x higher than expected rates.(more…)