TV Analytics

Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV

The first Indian produced English Entertainment show to get high rating in India, Koffee With Karan, is back with all the Celeb glamour and innuendos accumulated over four seasons. The fifth season’s launch episode on 6th November gave Star World a 3x rise in its Weekend Primetime viewership. Only three episodes into the season, the show has emerged as the Number One most watched show among Primetime English Entertainment shows on Indian Television.

Are the audiences of Koffee With Karan absolutely hooked on getting a glimpse of the ‘good life’? Do they also watch other popular Celebrity reality shows on Indian Television?

Let’s find out.

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By zaprmedialabs, ago
TV Analytics

India vs West Indies T20 sees 121 Mn viewers: cricket audiences are loyal to the game in any format

india vs west indies IMAGE.jpg

The India vs West Indies T20 matches saw 121 million viewers tuned in to watch the live telecasts on 27th and 29th August - almost as massive as the IPL viewership this year. The preceding test matches in the same series garnered a big viewership of 70 million viewers, despite popular knowledge that test cricket has taken a back seat with the game’s gradual evolution to more fast-paced formats. Interestingly, a large portion of these viewers have also watched previous cricket tournaments. Do these viewers make up an audience loyal to cricket, regardless of the format in which the game is played?

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By zaprmedialabs, ago
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