Ind vs Aus ODIs garnered as high as 113.7 million viewers for a single match. At Zapr, we found out who exactly tuned in: gender, age, spending indicators.
The first two T20 matches roped in 132.4 million and 123.3 million viewers each. This was a significant drop from the last ODI match which had 203.4 million viewers. Will viewership rise for the last T20?
As we count down to the very last cricket match in the England tour of India 2016-17, let's look at the viewership stats so far. (more…)
The Indian Cricket team bids adieu to 2016 with Karun Nair’s smashing Test record and a string of undefeated matches at the England Tour of India. Subsequently Star Sports 1 and 3 which aired the Test series Live on Television saw 13% growth in Average Time Spent (ATS) by viewers.
At Zapr Media Labs we delved deep into the tour’s viewership and our analytics have brought to light the content consumption patterns of core Cricket fans in India.(more…)
Being the only Indian football franchise that made it to tournament finals, Bengaluru FC garnered significant viewership for both its semi-final and final matches in the Asian Football Cup 2016.
Interestingly, analysis at Zapr Media Labs reveals that Bengaluru FC matches were watched by avid Football viewers all over India - from Hero ISL to the UEFA Euro 2016, these individuals have been hooked to Live Football on Television.
Let’s find out who these viewers are.(more…)
After nine years of no play, the Kabaddi World Cup is back this year, and for the first time - broadcast LIVE on Indian Television. Witnessing the Indian Kabaddi Team’s third consecutive win in the World Cup, the tournament garnered a massive viewership of 74 million unique TV viewers in India.
56.5% of the Kabaddi World Cup viewers had previously watched the Pro Kabaddi League earlier this year. Having successfully roped in Kabaddi fans, did the Kabaddi World Cup also acquire what brand advertisers call a ‘Sport Audience’ segment in India?(more…)
New Zealand’s Cricket tour of India coincided perfectly with the Diwali festivities: the Test matches followed by India’s glaring victory at the ODIs attracted a massive viewership of 200 million unique TV viewers in India. In a show of high viewership loyalty, 69% of viewers watched both the Test series and ODIs.(more…)
What became the world’s fourth biggest football league with its very first game season in 2014, the Indian Super league (ISL) is back this year with an opening day that received 31.6 million TV viewers in India. This number is close competition to the most recent season of Pro Kabaddi League which saw an opening of 34.4 million viewers.
Sharing only 2.8% of viewers with the UEFA Euro football tournament this year. Has the Indian Super league successfully gone beyond just football fans in India?
The India vs West Indies T20 matches saw 121 million viewers tuned in to watch the live telecasts on 27th and 29th August - almost as massive as the IPL viewership this year. The preceding test matches in the same series garnered a big viewership of 70 million viewers, despite popular knowledge that test cricket has taken a back seat with the game’s gradual evolution to more fast-paced formats. Interestingly, a large portion of these viewers have also watched previous cricket tournaments. Do these viewers make up an audience loyal to cricket, regardless of the format in which the game is played?(more…)