The Great Indian Laughter Challenge (TGILC) returned on TV 9 years after the Season 4 finale. The show that introduced stand – up comedy to Indian television had been a launching platform for stars like Kapil Sharma who now hosts The Kapil Sharma Show and Raju Srivastav who was a Read more…
The report uses key metrics to gain insight into how MasterChef India has successfully positioned itself as a popular Hindi GEC show with high reach among niche Food and Lifestyle audiences.
Award shows are perhaps the epitome of Hindi Entertainment - the culmination of Bollywood and television. The ‘IIFA Awards 2016’ telecast alone attracted a massive audience of 71.2 million TV viewers. Besides the glamour and the general celeb craze, a closer look at the award show's general impact on Hindi entertainment viewership reveals that Bollywood award shows deserve special attention.
(more…)A Suraj Barjatya production – ‘Pyaar Ka Dard Hai’ – had occupied the 10 PM slot on Star Plus for the last two years. It finally came to an end last week to be replaced by Ashutosh Gowariker’s Everest premiering last Monday on 3rd November. Everest is touted as one Read more…
Everest is written and produced by Ashutosh Gowariker, the film director known for his grandeur. A girl, who was not welcome, wants to earn the love for her father. How? By climbing Everest, her father’s unfulfilled goal. It features the sport of mountaineering weaved in the story of an ordinary Read more…
Satyamev Jayate is not just a platform but a voice of this nation. It not only awares us but educates us about rising issues like female feticide, sexual abuse, rape and domestic violence. Yesterday was the first episode – ‘A Ball Can Change the World’. It showed us various colors Read more…
Star Plus’s new primetime offering, Ek Hasina Thi, stands by its name and there is a femme fatale who wants to even things out with her former lover but not in the most idealistic manner. Like all other dramas it also has a powerful parivaar that will play the role Read more…
Satyamev Jayate gives India a new anthem and one that truly romanticizes the idea of nationalism. Diversity is the essence of the video. Varieties of faces come to sing and recite in their idiosyncratic way. Unique voice and tone of, a bunch of jolly old ladies, a worker at a Read more…
Star has always been an advocate of comedy, be it The Great Indian Laughter Challenge or Hans Baliye. It is reviving the same image with their new offering ‘Mad in India’. It looks like Sunil Grover’s avatar-Gutthi has walked right into ‘Mad in India’ as ‘Chutki’. With such uncanny resemblance, Read more…
