TV Analytics

IIFA Awards: 71 Mn viewers | Massive viewership overlaps between prime-time Hindi GECs

Award shows are perhaps the epitome of Hindi Entertainment - the culmination of Bollywood and television. The ‘IIFA Awards 2016’ telecast alone attracted a massive audience of 71.2 million TV viewers. Besides the glamour and the general celeb craze, a closer look at the award show's general impact on Hindi entertainment viewership reveals that Bollywood award shows deserve special attention.


By zaprmedialabs, ago
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