TV Analytics

Oct 2016: Star Gold jumps 8% higher Weekend Viewership with 2 Movie Premieres

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This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the Big B of Bollywood - Amitabh Bachchan, and Disney India's 'Mohenjo Daaro' starring Hrithik Roshan. The channel's weekend viewership moved up 8% compared to the previous month. Interestingly, both movies witnessed higher viewership in the afternoon telecasts compared to the Prime-time telecast. Here's a look at some the viewership trends:

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By zaprmedialabs, ago
TV Analytics

26 Mn watch TV premiere of ‘Dishoom’: Action movies fight it out!

dishoomforblog.jpg26 million viewers tuned in to watch the action movie 'Dishoom' which aired on Star Gold from 1:00 PM to 3:30 PM. The premiere movie telecast was the highest watched show for the entire day across the Hindi movies genre. Interestingly, significant portions of this audience also watched other Hindi action movies broadcast on the same day. Do these audiences make up a segment of Hindi action movie enthusiasts?

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By zaprmedialabs, ago
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