Homegrown football tournament ‘Indian Super League’ (ISL) commanded as high as 9.4 million viewers in a single day this season. With Ad revenues pegged to grow 25% higher from last year, the league has risen to become one of India’s biggest televised sports sensations. Given that brands spend millions on Read more…
We analyzed P.V Sindhu's sports super-star status in a traditionally cricket crazy country and found interesting trends for this young Brand Ambassador.
33 Mn people tuned in watch this season’s unusual mix of recent Olympic victory, smashing Bollywood hit, and the power of yoga.
The first two T20 matches roped in 132.4 million and 123.3 million viewers each. This was a significant drop from the last ODI match which had 203.4 million viewers. Will viewership rise for the last T20?
As we count down to the very last cricket match in the England tour of India 2016-17, let's look at the viewership stats so far. (more…)
The Indian Cricket team bids adieu to 2016 with Karun Nair’s smashing Test record and a string of undefeated matches at the England Tour of India. Subsequently Star Sports 1 and 3 which aired the Test series Live on Television saw 13% growth in Average Time Spent (ATS) by viewers.
At Zapr Media Labs we delved deep into the tour’s viewership and our analytics have brought to light the content consumption patterns of core Cricket fans in India.(more…)
It’s been a great year for Indian women’s sports: from winning Olympic medals to the first season of the Women’s Kabaddi Challenge. Most recently, the Indian Women’s Cricket Team won its sixth consecutive victory in the ACC Women’s Asia Cup with 5.5 million Indians watching. In just one match the viewership for Women’s Cricket surpassed that of any day of the much hyped Premier Futsal League, which included celebrities like A.R Rahman and Ronaldinho.
Can Women's Cricket be the next televised sport sensation like Kabaddi or Football? Let’s take a look the numbers.(more…)
The first El Clasico face off this La Liga season was more than the usual Live Football affair in India. Two former La Liga stars - Luis Garcia and Frederic Kanoute accompanied Indian TV viewers at open air telecasts in New Delhi and Mumbai.
Aired live on Sony ESPN and Sony Six, the match garnered an overall viewership of 5.9 Mn viewers in India - much higher than the opening day viewership received by other international Live Football telecasts like UEFA Euro and Premier Futsal League.(more…)