TV Analytics

Karun Nair’s triple century knocks Ind vs Eng Test series to 124 Mn viewers

The Indian Cricket team bids adieu to 2016 with Karun Nair’s smashing Test record and a string of undefeated matches at the England Tour of India. Subsequently Star Sports 1 and 3 which aired the Test series Live on Television saw 13% growth in Average Time Spent (ATS) by viewers.

At Zapr Media Labs we delved deep into the tour’s viewership and our analytics have brought to light the content consumption patterns of core Cricket fans in India.

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By zaprmedialabs, ago
TV Analytics

Women’s Cricket: India’s next big Sport?

It’s been a great year for Indian women’s sports: from winning Olympic medals to the first season of the Women’s Kabaddi Challenge. Most recently, the Indian Women’s Cricket Team won its sixth consecutive victory in the ACC Women’s Asia Cup with 5.5 million Indians watching. In just one match the viewership for Women’s Cricket surpassed that of any day of the much hyped Premier Futsal League, which included celebrities like A.R Rahman and Ronaldinho.

Can Women's Cricket be the next televised sport sensation like Kabaddi or Football? Let’s take a look the numbers.

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By zaprmedialabs, ago
TV Analytics

La Liga stars join 5.9 Mn TV viewers at El Clasico Live in India

The first El Clasico face off this La Liga season was more than the usual Live Football affair in India. Two former La Liga stars - Luis Garcia and Frederic Kanoute accompanied Indian TV viewers at open air telecasts in New Delhi and Mumbai.

Aired live on Sony ESPN and Sony Six, the match garnered an overall viewership of 5.9 Mn viewers in India - much higher than the opening day viewership received by other international Live Football telecasts like UEFA Euro and Premier Futsal League.

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By zaprmedialabs, ago
TV Analytics

Bengaluru FC wins interests of Football viewers across India during AFC Cup 2016

Being the only Indian football franchise that made it to tournament finals, Bengaluru FC garnered significant viewership for both its semi-final and final matches in the Asian Football Cup 2016.

Interestingly, analysis at Zapr Media Labs reveals that Bengaluru FC matches were watched by avid Football viewers all over India - from Hero ISL to the UEFA Euro 2016, these individuals have been hooked to Live Football on Television.

Let’s find out who these viewers are.

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By zaprmedialabs, ago
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