TV Analytics

La Liga stars join 5.9 Mn TV viewers at El Clasico Live in India

The first El Clasico face off this La Liga season was more than the usual Live Football affair in India. Two former La Liga stars - Luis Garcia and Frederic Kanoute accompanied Indian TV viewers at open air telecasts in New Delhi and Mumbai.

Aired live on Sony ESPN and Sony Six, the match garnered an overall viewership of 5.9 Mn viewers in India - much higher than the opening day viewership received by other international Live Football telecasts like UEFA Euro and Premier Futsal League.


By zaprmedialabs, ago
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