National news channels in India had an overall reach of 86.2 Mn on poll day for Punjab and Goa.
November 8th and 9th were momentous days that set India abuzz: P.M Modi’s demonitisation announcement on National Television, followed by Trump’s win in the U.S. Elections. The back-to-back events gave national Hindi and English news channels in India a heady 37.3% spike in viewership compared to the previous week.(more…)