TV Analytics

200 Mn viewers watch India Vs NZ series: ODIs garner IPL level viewership

New Zealand’s Cricket tour of India coincided perfectly with the Diwali festivities: the Test matches followed by India’s glaring victory at the ODIs attracted a massive viewership of 200 million unique TV viewers in India. In a show of high viewership loyalty, 69% of viewers watched both the Test series and ODIs.

The ODI game format garnered 64% higher viewership than the Test matches, even rivalling the viewership numbers of the world’s largest viewed cricket league - the IPL.


By zaprmedialabs, ago
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