National news channels in India had an overall reach of 86.2 Mn on poll day for Punjab and Goa.
114.1 million Indians tuned in to watch this year's Republic Day celebrations on national news and Doordarshan channels. The Live broadcast gave DD network a 3.6x rise in amount of time spent in a day (January). The network's unique reach rose from a daily average of 101 million viewers to 183 million on Republic Day. (more…)
9.4 million people in India tuned in to watch the LIVE swearing in ceremony of U.S. President elect Donald J. Trump on 20th January 2017. The telecast gave English news channels in India a spectacular rise in Primetime viewership - 193% growth compared to previous days in January.(more…)
At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.
In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.
Discover how we helped our client execute a highly Geo-specific Targeting campaign and achieve CTR 2x higher than expected rates.(more…)
November 8th and 9th were momentous days that set India abuzz: P.M Modi’s demonitisation announcement on National Television, followed by Trump’s win in the U.S. Elections. The back-to-back events gave national Hindi and English news channels in India a heady 37.3% spike in viewership compared to the previous week.(more…)
The first presidential debate between Hillary Clinton and Donald Trump had 2.7 million Indian TV viewers tuned in to watch the live telecast on 27th September 2016. Aired from 6 AM to 8:30 AM IST, the live broadcast experienced the highest viewership in the last hour of the debate - 0.9 million viewers.