TV Analytics

Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends

VH1 kickstarted its re-branded journey with a successful Live coverage of the Global Citizen Festival India on 19th Nov 2016. Aired on VH1 from 5:00 PM to 11:00 PM, the telecast garnered 2 million viewers across India.

Successfully meeting the channel’s aim to boost original content and simultaneously set the stage for International music, the telecast gave newly branded VH1 a 26.2% jump in viewership compared to the previous two weeks.

Interestingly, 86% of those who watched Global Citizen Festival India LIVE on VH1 have consumed content in English movie channels for the months of October and November. What else do they consume on Television?

Which parts of India watch a great deal of content on VH1? Does the channel’s weekday and weekend viewership differ radically?

(more…)

By zaprmedialabs, ago
TV Analytics

Zapr reveals English reality music fans in India

voice&stage1.jpgThe two new season telecasts of 'The Voice' and 'The Stage', both launched in the month of September, are the only two English music reality shows currently airing on Indian television. At Zapr Media Labs, we thought it would be interesting to measure these audiences to isolate and segment overlapping viewers. Here are some of the viewership trends we discovered:

(more…)

By zaprmedialabs, ago
TV Analytics

Channel V’s content shift sees wider viewership within channel; youth and music genres shaken up?

channelVrevamp.jpeg

Two months after Channel V’s repositioning from a youth GEC to a channel purely dedicated to music, the channel’s viewership has been consistent with pre-revamp figures. However, the shift has had an interesting impact on the viewers of the channel: 69% of the viewers who watched Channel V before the content change continued watching the channel after the shift. Has Channel V succeeded in serving new music content to a previously youth-entertainment oriented audience? Considering the rather thin line between music and youth-entertainment genres, does it significantly shift viewership scales?

(more…)

By zaprmedialabs, ago
TV Analytics

Futsal – it’s not just about football

for futsal.jpg

The first multi-national futsal tournament in the world has set up camp in India, adding to an increasingly large audience of sports viewers. ‘The Premier Futsal League’ roped in 13 million TV viewers for the tournament which took place between 15th and 24th July. With big football names like Ronaldinho, Paul Scholes and Michel Salgado signed up as marquee players, the tournament reveals a segment of futsal viewers with interesting TV viewing habits.

(more…)

By zaprmedialabs, ago
Show Buttons
Hide Buttons