Zapr Media Labs analyzes the impact of Hollywood’s biggest event among Indian viewers.
We measured unique viewership for all Bollywood movies aired on TV across Zapr's 40 million plus user base.
Zapr Media Labs conducted a study on all things Bollywood and put together this report based on TV viewership.
Zapr Media Labs helped a leading English movie channel capture higher genre share by targeting viewers of competitor channels.
The latest Disney adaptation of Mowgli's adventures in the jungle has finally reached Indian Television and the viewership looks great.
Both English and Hindi versions of the movie premiered on the same day - 27th Nov 2016. Here's how the telecasts performed.(more…)
This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the Big B of Bollywood - Amitabh Bachchan, and Disney India's 'Mohenjo Daaro' starring Hrithik Roshan. The channel's weekend viewership moved up 8% compared to the previous month. Interestingly, both movies witnessed higher viewership in the afternoon telecasts compared to the Prime-time telecast. Here's a look at some the viewership trends:(more…)
Complemented by the massive growth in the market for superhero merchandise, superheroes are conquering Indian television with premiere telecasts that receive even up to 10 million viewers. The fight is on: which action superhero commands the largest fandom among Indian TV viewers?(more…)