TV Analytics

Oct 2016: Star Gold jumps 8% higher Weekend Viewership with 2 Movie Premieres

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This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the Big B of Bollywood - Amitabh Bachchan, and Disney India's 'Mohenjo Daaro' starring Hrithik Roshan. The channel's weekend viewership moved up 8% compared to the previous month. Interestingly, both movies witnessed higher viewership in the afternoon telecasts compared to the Prime-time telecast. Here's a look at some the viewership trends:

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By zaprmedialabs, ago
TV Analytics

‘Ant-Man’ premiere telecast: Star Movies sees 16.4% rise in weekend viewership

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5.2 million viewers tuned in to watch the premiere telecast of ‘Ant-man’ on Star Movies on 11th September. This being the second Marvel hero movie premiered on the channel this year, Star Movies has definitely bagged another successful telecast with a 16.4% rise in weekend viewership compared to the average viewership in the past few weekends.

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By zaprmedialabs, ago
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