What do Strategists see in the media-tech industry? How do we solve significant marketing and strategy problems that are a top-of-mind concern for most CMOs? How do we bridge digital with traditional media to revolutionize reach and engagement? Curious to know what the role of Strategy entails in the largely Read more…
Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV
The first Indian produced English Entertainment show to get high rating in India, Koffee With Karan, is back with all the Celeb glamour and innuendos accumulated over four seasons. The fifth season’s launch episode on 6th November gave Star World a 3x rise in its Weekend Primetime viewership. Only three episodes into the season, the show has emerged as the Number One most watched show among Primetime English Entertainment shows on Indian Television.
Are the audiences of Koffee With Karan absolutely hooked on getting a glimpse of the ‘good life’? Do they also watch other popular Celebrity reality shows on Indian Television?
Let’s find out.(more…)
Starcom Worldwide is a global media-tech company with the vision of combining data and technology to deliver valuable human experiences. Some of their top clients include Samsung, Western Union, Heineken and Honda.
Here is an excerpt from our conversation with Mallikarjun Das, Group CEO at Starcom India.(more…)
At Zapr Media Labs, we are constantly exploring advanced targeting parameters to engage with a vast spectrum of niche audiences.
We recently solved an interesting tactical challenge for our new client, a major global protein supplement brand. The brand’s strategy called for targeted communication to reach out to premium audiences with affinity for content across the brand’s target groups.(more…)
Launched in July 2015, Colors Infinity has seen an interesting one year with the launch of original shows like ‘The Stage’ and ‘Vogue BFFs’. Competing with other premium English channels such as Star World Premiere, AXN and FX, the channel has seen high loyalty from viewers: 84% of those who watched Colors Infinity in the months of April and May have continued watching the channel through September 2016.
With an average weekly viewership of 25.2 million viewers (Aug-Sept), has Colors Infinity successfully served differentiated English content to their audience? Let's take a look at these viewers.(more…)
An excerpt from our conversation with Pepperfry's Head of Brand & Retention Marketing. The brand partnered with Zapr for a video campaign with unique television-based targeting parameters.