Case Studies

Regional news provider engages with language target groups across India and Gulf countries

At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging Audience Targeting requirement or building our technology in an ever expanding media consumption landscape.

In a recently launched Mobile Marketing campaign, Zapr enabled a regional language content provider to engage with individuals who consume content in that particular language across India and the Gulf.

Discover how we helped our client execute a highly Geo-specific Targeting campaign and  achieve CTR 2x higher than expected rates.

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By zaprmedialabs, ago
TV Analytics

Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends

VH1 kickstarted its re-branded journey with a successful Live coverage of the Global Citizen Festival India on 19th Nov 2016. Aired on VH1 from 5:00 PM to 11:00 PM, the telecast garnered 2 million viewers across India.

Successfully meeting the channel’s aim to boost original content and simultaneously set the stage for International music, the telecast gave newly branded VH1 a 26.2% jump in viewership compared to the previous two weeks.

Interestingly, 86% of those who watched Global Citizen Festival India LIVE on VH1 have consumed content in English movie channels for the months of October and November. What else do they consume on Television?

Which parts of India watch a great deal of content on VH1? Does the channel’s weekday and weekend viewership differ radically?

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By zaprmedialabs, ago
TV Analytics

Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV

The first Indian produced English Entertainment show to get high rating in India, Koffee With Karan, is back with all the Celeb glamour and innuendos accumulated over four seasons. The fifth season’s launch episode on 6th November gave Star World a 3x rise in its Weekend Primetime viewership. Only three episodes into the season, the show has emerged as the Number One most watched show among Primetime English Entertainment shows on Indian Television.

Are the audiences of Koffee With Karan absolutely hooked on getting a glimpse of the ‘good life’? Do they also watch other popular Celebrity reality shows on Indian Television?

Let’s find out.

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By zaprmedialabs, ago
TV Analytics

Bengaluru FC wins interests of Football viewers across India during AFC Cup 2016

Being the only Indian football franchise that made it to tournament finals, Bengaluru FC garnered significant viewership for both its semi-final and final matches in the Asian Football Cup 2016.

Interestingly, analysis at Zapr Media Labs reveals that Bengaluru FC matches were watched by avid Football viewers all over India - from Hero ISL to the UEFA Euro 2016, these individuals have been hooked to Live Football on Television.

Let’s find out who these viewers are.

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By zaprmedialabs, ago
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