TV Analytics

Futsal – it’s not just about football

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The first multi-national futsal tournament in the world has set up camp in India, adding to an increasingly large audience of sports viewers. ‘The Premier Futsal League’ roped in 13 million TV viewers for the tournament which took place between 15th and 24th July. With big football names like Ronaldinho, Paul Scholes and Michel Salgado signed up as marquee players, the tournament reveals a segment of futsal viewers with interesting TV viewing habits.


By zaprmedialabs, ago
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