The reason behind Jhalak Dikhhla Jaa’s 33.5 Mn viewership: Do promos really make people watch a show?
The TV promo of ‘Jhalak Dikhhla Jaa season 9’ was released on June 21st and broadcast on several channels while popular shows aired. The promo features actress and model Jacqueline Fernandez - who recently got "married" to Hindi entertainment kingpin, Kapil Sharma, on his hit TV show - as the brand ambassador and show judge. The show premier had 33.5 million viewers tuned in during the 8 PM telecast on 30th July. 17% of the people who watched this first episode had previously been exposed to the show promo on TV. Who were these viewers and what made this audience come back for the real deal?(more…)