<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Top TV Viewership Insights from IPL 2020

IPL 2020 was a breath of fresh air to cricket fans this year - it was almost a miracle that it happe...
Sruthi Veer Nov 30, 2020 12:00:00 PM

3 Ways Broadcasters Can Retain Loyal TV Viewers During IPL

IPL 2020 is just around the corner, and for many broadcasters (other than the ones airing IPL live o...
Suzanne Sangi Sep 16, 2020 2:23:43 PM

Track your TV campaign performance in near real-time this IPL!

With only a month before IPL 2020 kicks off, brands and advertisers across categories have their int...
Sruthi Veer Aug 19, 2020 2:14:00 PM

How to 'Carry Your Bat' Even After IPL Ends

The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...
Sruthi Veer Apr 29, 2019 11:00:00 AM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strateg...
Suzanne Sangi Feb 19, 2019 1:25:45 PM

    Related Posts

    Broadcasters, Ensure Your Viewership Doesn’t ‘Bounce’ During IPL

    IPL is just around the corner, which means you’re probably already wondering how to leverage India’s bigg...
    Zapr Media Labs Feb 17, 2022 1:11:52 PM

    How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership

    It is safe to say that the COVID pandemic has significantly impacted the way in which we consume content....
    Sirisha Venkatesh Feb 10, 2022 1:57:09 PM

    Redefine Digital Branding of Consumer Products With Zapr Smart Segments

    The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. While th...
    Sirisha Venkatesh Feb 3, 2022 2:43:23 PM