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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

What To Do When Your TV Ad Spots Drop This Festive Season

  You may find yourself discovering that the prime TV spots you were so stoked about last week are g...
Suzanne Sangi Aug 29, 2019 12:15:19 PM

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads...
Sruthi Veer Feb 28, 2019 12:00:00 PM

How BFSI Brands Can Win More Prospects This Financial Year

‘Tis the season to get investing. With all the rush of planning for a new financial year (or fixing ...
Suzanne Sangi Jan 30, 2019 2:00:00 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Sruthi Veer Jan 15, 2019 2:05:04 PM

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