Following immense release hype characteristic of a Rajinikanth movie, the TV premieres of ‘Kabali’ in different regional languages have garnered massive viewership not only in South India but all over the country! (more…)
Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends
VH1 kickstarted its re-branded journey with a successful Live coverage of the Global Citizen Festival India on 19th Nov 2016. Aired on VH1 from 5:00 PM to 11:00 PM, the telecast garnered 2 million viewers across India.
Successfully meeting the channel’s aim to boost original content and simultaneously set the stage for International music, the telecast gave newly branded VH1 a 26.2% jump in viewership compared to the previous two weeks.
Interestingly, 86% of those who watched Global Citizen Festival India LIVE on VH1 have consumed content in English movie channels for the months of October and November. What else do they consume on Television?
Which parts of India watch a great deal of content on VH1? Does the channel’s weekday and weekend viewership differ radically?(more…)
Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV
The first Indian produced English Entertainment show to get high rating in India, Koffee With Karan, is back with all the Celeb glamour and innuendos accumulated over four seasons. The fifth season’s launch episode on 6th November gave Star World a 3x rise in its Weekend Primetime viewership. Only three episodes into the season, the show has emerged as the Number One most watched show among Primetime English Entertainment shows on Indian Television.
Are the audiences of Koffee With Karan absolutely hooked on getting a glimpse of the ‘good life’? Do they also watch other popular Celebrity reality shows on Indian Television?
Let’s find out.(more…)
Check out everything you need to know about the event's Live TV viewership as Coldplay, A.R. Rahman, Demi Lovato, Jay Z and many other famous artists put the stage on fire.
Being the only Indian football franchise that made it to tournament finals, Bengaluru FC garnered significant viewership for both its semi-final and final matches in the Asian Football Cup 2016.
Interestingly, analysis at Zapr Media Labs reveals that Bengaluru FC matches were watched by avid Football viewers all over India - from Hero ISL to the UEFA Euro 2016, these individuals have been hooked to Live Football on Television.
Let’s find out who these viewers are.(more…)
Starcom Worldwide is a global media-tech company with the vision of combining data and technology to deliver valuable human experiences. Some of their top clients include Samsung, Western Union, Heineken and Honda.
Here is an excerpt from our conversation with Mallikarjun Das, Group CEO at Starcom India.(more…)
The premiere episode of Nat Geo’s much awaited TV series ‘Mars’ garnered 2.7 million viewers in India. Launched on 14th November 2016 at the 9:00 PM - 10:00 PM slot, the show caused a 400% boom in Nat Geo’s Primetime viewership compared to the previous week.(more…)
This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the Big B of Bollywood - Amitabh Bachchan, and Disney India's 'Mohenjo Daaro' starring Hrithik Roshan. The channel's weekend viewership moved up 8% compared to the previous month. Interestingly, both movies witnessed higher viewership in the afternoon telecasts compared to the Prime-time telecast. Here's a look at some the viewership trends:(more…)
Salman Khan steals weekend Hindi entertainment viewership: ‘Sultan’ and ‘Bigg Boss 10’ boost channel performance
The weekend was all about (the other) King Khan: Salman’s latest box office hit ‘Sultan’ premiered on television (Sony Max), while Colors TV launched season 10 of India’s most popular reality TV show ‘Bigg Boss’ - hosted by Salman Khan for the sixth time. The shows had a massive impact on weekend Hindi entertainment viewership - giving popular TV shows like The Kapil Sharma Show a run for their money.(more…)