Colors TV, a major Indian broadcaster, had been running its successful Hindi drama series ‘Shakti’ for over a year during a peak primetime slot. But with rising competition from other Hindi entertainment channels, Colors Shakti ran into a problem – the show had a high lapse rate of 60%, which Read more…
Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?
This study breaks down the show's success indicators like stickiness, migration from other shows, geo level penetration and purchase power of viewers.
Viewers of Top Hindi GECs watched a lot of premium content on news and sports channels, while their mobile handset-type data suggests high-spending patterns.
The Amitabh Bachchan hosted show has claimed nearly 50% share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a single episode this season.
This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the Big B of Bollywood - Amitabh Bachchan, and Disney India's 'Mohenjo Daaro' starring Hrithik Roshan. The channel's weekend viewership moved up 8% compared to the previous month. Interestingly, both movies witnessed higher viewership in the afternoon telecasts compared to the Prime-time telecast. Here's a look at some the viewership trends:(more…)
Salman Khan steals weekend Hindi entertainment viewership: ‘Sultan’ and ‘Bigg Boss 10’ boost channel performance
The weekend was all about (the other) King Khan: Salman’s latest box office hit ‘Sultan’ premiered on television (Sony Max), while Colors TV launched season 10 of India’s most popular reality TV show ‘Bigg Boss’ - hosted by Salman Khan for the sixth time. The shows had a massive impact on weekend Hindi entertainment viewership - giving popular TV shows like The Kapil Sharma Show a run for their money.(more…)
26 million viewers tuned in to watch the action movie 'Dishoom' which aired on Star Gold from 1:00 PM to 3:30 PM. The premiere movie telecast was the highest watched show for the entire day across the Hindi movies genre. Interestingly, significant portions of this audience also watched other Hindi action movies broadcast on the same day. Do these audiences make up a segment of Hindi action movie enthusiasts?(more…)
The reason behind Jhalak Dikhhla Jaa’s 33.5 Mn viewership: Do promos really make people watch a show?
The TV promo of ‘Jhalak Dikhhla Jaa season 9’ was released on June 21st and broadcast on several channels while popular shows aired. The promo features actress and model Jacqueline Fernandez - who recently got "married" to Hindi entertainment kingpin, Kapil Sharma, on his hit TV show - as the brand ambassador and show judge. The show premier had 33.5 million viewers tuned in during the 8 PM telecast on 30th July. 17% of the people who watched this first episode had previously been exposed to the show promo on TV. Who were these viewers and what made this audience come back for the real deal?(more…)
One of Color’s biggest launches for the year, “24” season 2 garnered 17.7 million viewers on the weekend it was launched. Being one of the few finite serials on Indian television, the competition to advertise on “24” is doubtlessly packed and mounting. Now coming to the most important question for Read more…