TV Analytics

Beyond Football: 31.6 Mn viewers watch the opening of Hero ISL

HERO.JPG

What became the world’s fourth biggest football league with its very first game season in 2014, the Indian Super league (ISL) is back this year with an opening day that received 31.6 million TV viewers in India. This number is close competition to the most recent season of Pro Kabaddi League which saw an opening of 34.4 million viewers.

Sharing only 2.8% of viewers with the UEFA Euro football tournament this year. Has the Indian Super league successfully gone beyond just football fans in India?

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By zaprmedialabs, ago
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