TV Analytics

Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends

VH1 kickstarted its re-branded journey with a successful Live coverage of the Global Citizen Festival India on 19th Nov 2016. Aired on VH1 from 5:00 PM to 11:00 PM, the telecast garnered 2 million viewers across India.

Successfully meeting the channel’s aim to boost original content and simultaneously set the stage for International music, the telecast gave newly branded VH1 a 26.2% jump in viewership compared to the previous two weeks.

Interestingly, 86% of those who watched Global Citizen Festival India LIVE on VH1 have consumed content in English movie channels for the months of October and November. What else do they consume on Television?

Which parts of India watch a great deal of content on VH1? Does the channel’s weekday and weekend viewership differ radically?

(more…)

By zaprmedialabs, ago
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