Homegrown football tournament ‘Indian Super League’ (ISL) commanded as high as 9.4 million viewers in a single day this season. With Ad revenues pegged to grow 25% higher from last year, the league has risen to become one of India’s biggest televised sports sensations. Given that brands spend millions on Read more…
2017 was a hallmark for football in India with the FIFA U-17 World Cup hosted for the first time on home grounds, and the Indian team’s debut entry into the tournament. With a growing fanbase for football telecasts nationwide, has FIFA left a lasting impact on commercialized and regular running Read more…
The first El Clasico face off this La Liga season was more than the usual Live Football affair in India. Two former La Liga stars - Luis Garcia and Frederic Kanoute accompanied Indian TV viewers at open air telecasts in New Delhi and Mumbai.
Aired live on Sony ESPN and Sony Six, the match garnered an overall viewership of 5.9 Mn viewers in India - much higher than the opening day viewership received by other international Live Football telecasts like UEFA Euro and Premier Futsal League.(more…)
Being the only Indian football franchise that made it to tournament finals, Bengaluru FC garnered significant viewership for both its semi-final and final matches in the Asian Football Cup 2016.
Interestingly, analysis at Zapr Media Labs reveals that Bengaluru FC matches were watched by avid Football viewers all over India - from Hero ISL to the UEFA Euro 2016, these individuals have been hooked to Live Football on Television.
Let’s find out who these viewers are.(more…)
What became the world’s fourth biggest football league with its very first game season in 2014, the Indian Super league (ISL) is back this year with an opening day that received 31.6 million TV viewers in India. This number is close competition to the most recent season of Pro Kabaddi League which saw an opening of 34.4 million viewers.
Sharing only 2.8% of viewers with the UEFA Euro football tournament this year. Has the Indian Super league successfully gone beyond just football fans in India?
The first game in the regular season of the National Football League kicked off with 7 lakh Indian viewers tuned in to watch the early morning live telecast from 6 AM to 9 AM on 9th September. The match saw the highest viewership right at the start, then dipped to a lower but consistent viewership for the rest of the morning.(more…)
The first multi-national futsal tournament in the world has set up camp in India, adding to an increasingly large audience of sports viewers. ‘The Premier Futsal League’ roped in 13 million TV viewers for the tournament which took place between 15th and 24th July. With big football names like Ronaldinho, Paul Scholes and Michel Salgado signed up as marquee players, the tournament reveals a segment of futsal viewers with interesting TV viewing habits.(more…)
The land of cricket is now ready to embrace other sports it seems. After the massive success of Pro Kabaddi League, it is now the turn of football with the Hero Indian Super League. The football league kicked off on 12th on a very glamorous note with numerous corporates, actors Read more…