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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

The Rise of Urban Ladder

Rajiv Srivatsa is the co-founder of Urban Ladder, the successful Bangalore-based omnichannel furnitu...
ZAPR Blog Jul 11, 2019 11:11:00 AM

Advertising Then and Now | Zapr Fireside with Jermina Menon

With over 20 years of experience in strategic marketing and brand building, Jermina has worked in a ...
ZAPR Blog May 29, 2019 3:53:22 PM

Inside the World of Strategy for Media Technology | Zapr Fireside with Amit Gupta

What do Strategists see in the media-tech industry? How do we solve significant marketing and strate...
Zapr Media Labs Jan 8, 2018 9:55:41 PM

What keeps Indian Engineers up at night | Zapr Fireside

Indian engineers have been at the receiving end of much vitriol in recent times: reports point out a...
Zapr Media Labs Oct 18, 2017 3:54:00 PM

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