Case Studies

Global protein supplement brand engages with 58% of targeted TV viewers on Zapr Audience Network

At Zapr Media Labs, we are constantly exploring advanced targeting parameters to engage with a vast spectrum of niche audiences.

We recently solved an interesting tactical challenge for our new client, a major global protein supplement brand. The brand’s strategy called for targeted communication  to reach out to premium audiences with affinity for content across the brand’s target groups.

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By zaprmedialabs, ago
Case Studies

Re-targeting promo viewers on Facebook: 78% engagement with target audience

TV show promos are an integral part of reaching out to target audiences while a show airs on television, and even way before it does. However, equally important is making sure that audiences do end up watching the show amidst an array of other shows in the same genre.

At Zapr Media Labs, our latest campaign was something completely new and unique: we helped a major TV broadcaster reach out to people who have watched their show promo on TV, and re-engage with them on Facebook. Moreover, to capture maximum share-of-mind, we also reached out to people who watch other TV shows in the same genre.   

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By zaprmedialabs, ago
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