TV Analytics
How India watched ‘Game of Thrones’ on TV and Why it’s relevant
This in-depth study covers show-penetration in major cities, migration from other top viewed genres and channels, show loyalty and other key metrics.
TV Analytics
Despite drop in viewership, Oscars reach out to premium market
Zapr Media Labs analyzes the impact of Hollywood’s biggest event among Indian viewers.
TV Analytics
How we got 1,40,000 people to switch TV channels: Real Time Mobile Targeting Case study
Zapr Media Labs helped a leading English movie channel capture higher genre share by targeting viewers of competitor channels.
TV Analytics
Punjab sees high national news viewership on Poll day
National news channels in India had an overall reach of 86.2 Mn on poll day for Punjab and Goa.
TV Analytics
Trump swears in: English news channels hit 1.9x growth on Indian TV
9.4 million people in India tuned in to watch the LIVE swearing in ceremony of U.S. President elect Donald J. Trump on 20th January 2017. The telecast gave English news channels in India a spectacular rise in Primetime viewership - 193% growth compared to previous days in January.
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TV Analytics
‘Everest’ scales 2.2 Mn viewers on Christmas day
Christmas was not all coziness with the premiere of UK Box office hit 'Everest' on Indian Television. Inspired by a real Everest expedition tragedy in 1996, was the TV premiere as much of a success in India?
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TV Analytics
Was The Jungle Book TV premiere a bigger hit in English or Hindi?
The latest Disney adaptation of Mowgli's adventures in the jungle has finally reached Indian Television and the viewership looks great.
Both English and Hindi versions of the movie premiered on the same day - 27th Nov 2016. Here's how the telecasts performed.
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TV Analytics
Successful launch: ‘Mars’ drives 4x rise in Nat Geo’s Primetime Viewership
The premiere episode of Nat Geo’s much awaited TV series ‘Mars’ garnered 2.7 million viewers in India. Launched on 14th November 2016 at the 9:00 PM - 10:00 PM slot, the show caused a 400% boom in Nat Geo’s Primetime viewership compared to the previous week.
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TV Analytics
Has Priyanka Chopra’s ‘Quantico’ Season 2 performed better than Season 1?
Priyanka Chopra's hit American TV series 'Quantico' is back this year but has it been able to recreate the hype of the first season?
Season 1, which was released around the same time last year had almost 1 million viewers tuned in for the first episode. (more…)
TV Analytics
Worldwide hit ‘The Martian’ premieres on Indian TV: 16.3 Mn viewers
The tenth highest grossing film of 2015 - 'The Martian' is finally here on Indian Television: 16.3 million viewers tuned in to watch the movie premiere on Star Movies. Check out some of the viewership trends:
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