This in-depth study covers show-penetration in major cities, migration from other top viewed genres and channels, show loyalty and other key metrics.
Zapr Media Labs analyzes the impact of Hollywood’s biggest event among Indian viewers.
Zapr Media Labs helped a leading English movie channel capture higher genre share by targeting viewers of competitor channels.
National news channels in India had an overall reach of 86.2 Mn on poll day for Punjab and Goa.
9.4 million people in India tuned in to watch the LIVE swearing in ceremony of U.S. President elect Donald J. Trump on 20th January 2017. The telecast gave English news channels in India a spectacular rise in Primetime viewership - 193% growth compared to previous days in January.(more…)
Christmas was not all coziness with the premiere of UK Box office hit 'Everest' on Indian Television. Inspired by a real Everest expedition tragedy in 1996, was the TV premiere as much of a success in India?(more…)
The latest Disney adaptation of Mowgli's adventures in the jungle has finally reached Indian Television and the viewership looks great.
Both English and Hindi versions of the movie premiered on the same day - 27th Nov 2016. Here's how the telecasts performed.(more…)
The premiere episode of Nat Geo’s much awaited TV series ‘Mars’ garnered 2.7 million viewers in India. Launched on 14th November 2016 at the 9:00 PM - 10:00 PM slot, the show caused a 400% boom in Nat Geo’s Primetime viewership compared to the previous week.(more…)