Despite drop in viewership, Oscars reach out to premium market
Zapr Media Labs analyzes the impact of Hollywood’s biggest event among Indian viewers.
Tag: English
How we got 1,40,000 people to switch TV channels: Real Time Mobile Targeting Case study
Zapr Media Labs helped a leading English movie channel capture higher genre share by targeting viewers of competitor channels.
Punjab sees high national news viewership on Poll day
National news channels in India had an overall reach of 86.2 Mn on poll day for Punjab and Goa.
Trump swears in: English news channels hit 1.9x growth on Indian TV
9.4 million people in India watched the LIVE swearing in ceremony of U.S. President elect Donald J. Trump. English news channels experience 193% growth in Primetime viewership.
‘Everest’ scales 2.2 Mn viewers on Christmas day
Christmas was not all coziness with the premiere of UK Box office hit ‘Everest’ on Indian Television. Inspired by a realContinue Reading
Was The Jungle Book TV premiere a bigger hit in English or Hindi?
The latest Disney adaptation of Mowgli’s adventures in the jungle has finally reached Indian Television and the viewership looks great.Continue Reading
Successful launch: ‘Mars’ drives 4x rise in Nat Geo’s Primetime Viewership
The premiere episode of Nat Geo’s much awaited TV series ‘Mars’ garnered 2.7 million viewers in India. Launched on 14thContinue Reading
Has Priyanka Chopra’s ‘Quantico’ Season 2 performed better than Season 1?
Priyanka Chopra’s hit American TV series ‘Quantico’ is back this year but has it been able to recreate the hypeContinue Reading
Worldwide hit ‘The Martian’ premieres on Indian TV: 16.3 Mn viewers
The tenth highest grossing film of 2015 – ‘The Martian’ is finally here on Indian Television: 16.3 million viewers tunedContinue Reading
In the Limelight: ‘Colors Infinity’ | In-depth channel analysis by Zapr Media Labs
Launched in July 2015, Colors Infinity has seen an interesting one year with the launch of original shows like ‘TheContinue Reading
