Ind vs Aus ODIs garnered as high as 113.7 million viewers for a single match. At Zapr, we found out who exactly tuned in: gender, age, spending indicators.
The Indian Cricket team bids adieu to 2016 with Karun Nair’s smashing Test record and a string of undefeated matches at the England Tour of India. Subsequently Star Sports 1 and 3 which aired the Test series Live on Television saw 13% growth in Average Time Spent (ATS) by viewers.
At Zapr Media Labs we delved deep into the tour’s viewership and our analytics have brought to light the content consumption patterns of core Cricket fans in India.(more…)
It’s been a great year for Indian women’s sports: from winning Olympic medals to the first season of the Women’s Kabaddi Challenge. Most recently, the Indian Women’s Cricket Team won its sixth consecutive victory in the ACC Women’s Asia Cup with 5.5 million Indians watching. In just one match the viewership for Women’s Cricket surpassed that of any day of the much hyped Premier Futsal League, which included celebrities like A.R Rahman and Ronaldinho.
Can Women's Cricket be the next televised sport sensation like Kabaddi or Football? Let’s take a look the numbers.(more…)
New Zealand’s Cricket tour of India coincided perfectly with the Diwali festivities: the Test matches followed by India’s glaring victory at the ODIs attracted a massive viewership of 200 million unique TV viewers in India. In a show of high viewership loyalty, 69% of viewers watched both the Test series and ODIs.(more…)
The India vs New Zealand tour has taken off splendidly: 117.7 Mn Indian TV viewers tuned in to watch the Test Cricket series between 22nd September and 9th October. Here's a look at some of the viewership trends:(more…)
What became the world’s fourth biggest football league with its very first game season in 2014, the Indian Super league (ISL) is back this year with an opening day that received 31.6 million TV viewers in India. This number is close competition to the most recent season of Pro Kabaddi League which saw an opening of 34.4 million viewers.
Sharing only 2.8% of viewers with the UEFA Euro football tournament this year. Has the Indian Super league successfully gone beyond just football fans in India?
The India vs West Indies T20 matches saw 121 million viewers tuned in to watch the live telecasts on 27th and 29th August - almost as massive as the IPL viewership this year. The preceding test matches in the same series garnered a big viewership of 70 million viewers, despite popular knowledge that test cricket has taken a back seat with the game’s gradual evolution to more fast-paced formats. Interestingly, a large portion of these viewers have also watched previous cricket tournaments. Do these viewers make up an audience loyal to cricket, regardless of the format in which the game is played?(more…)
Anything related to Cricket & Bollywood puts us Indians through a rush. Also, we love watching television don’t we? With an event like IPL, in which we get our dose of both, we never manage to disappoint. The showdown managed to attract 45 million viewers! And the time spent by a Read more…