TV Analytics

Niche audiences deliver high CTR for ad campaign; analyzing viewers of ‘The Global Menu’ on Living Foodz

Chef-Ranveer-Brar.jpg

50 lakh viewers watched the launch of a new gourmet cooking show hosted by renown Indian chef Ranveer Brar on Living Foodz, India’s first premium foodtainment channel. Out these viewers, a significant 55% had previously watched the latest season of MasterChef Australia. This trackable highly niche, gourmet foods driven audience announces possibilities of taking brand engagement to a whole new level of marketing precision.

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By zaprmedialabs, ago
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