Zapr analyzes viewership of Filmfare Awards; the metrics reflect purchase power and consumption patterns of viewers.
Zapr presents the reach impact of top Bollywood stars in two popular talk shows on Indian TV.
We measured unique viewership for all Bollywood movies aired on TV across Zapr's 40 million plus user base.
Our quest to find Queen Bee reveals interesting insights on each actor’s reach and audience loyalty.
Zapr Media Labs conducted a study on all things Bollywood and put together this report based on TV viewership.
The Hindi superhero film 'A Flying Jatt' starring Tiger Shroff and Jacqueline Fernandez premiered on Zee Cinema on 22nd October 2016. 45.8 million viewers tuned in to watch the movie which aired from 8:00 PM to 11:30 PM.
The channel witnessed a 17% rise in its weekend viewership compared to the previous weekends in the month of October.(more…)
Salman Khan steals weekend Hindi entertainment viewership: ‘Sultan’ and ‘Bigg Boss 10’ boost channel performance
The weekend was all about (the other) King Khan: Salman’s latest box office hit ‘Sultan’ premiered on television (Sony Max), while Colors TV launched season 10 of India’s most popular reality TV show ‘Bigg Boss’ - hosted by Salman Khan for the sixth time. The shows had a massive impact on weekend Hindi entertainment viewership - giving popular TV shows like The Kapil Sharma Show a run for their money.(more…)
Colors Infinity launched its second original series “Vogue BFFs” on 24th September 2016. Showcasing best friends in the Indian film and fashion industries, the show airs during the peak prime-time slot between 9 PM and 10 PM. Featuring Deepika Padukone and Anaita Shroff in conversation with popular show host Kamal Sidhu, the first episode in the series garnered 0.7 lakh viewers in India.(more…)
Award shows are perhaps the epitome of Hindi Entertainment - the culmination of Bollywood and television. The ‘IIFA Awards 2016’ telecast alone attracted a massive audience of 71.2 million TV viewers. Besides the glamour and the general celeb craze, a closer look at the award show's general impact on Hindi entertainment viewership reveals that Bollywood award shows deserve special attention.(more…)
Anything related to Cricket & Bollywood puts us Indians through a rush. Also, we love watching television don’t we? With an event like IPL, in which we get our dose of both, we never manage to disappoint. The showdown managed to attract 45 million viewers! And the time spent by a Read more…